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We have received a lot of questions about SpamCop and thought it might be helpful to provide some specific information on who they are, and how you (as an email marketer) can steer clear of their traps.

So here is a little Q & A that will hopefully help shed some light on the situation:

Who is SpamCop?

SpamCop is an authority in the Anti-Spam world and one of the leading Anti-Spam groups on the planet. They have been around since 1998 and have gained the trust and respect of virtually every ISP, ESP, SMB, including many outside filtering services such as Postini, McAfee, Brightmail and Spam Assassin. It is their job to make sure people are not sending emails to anyone that did not give their consent to receive it – that is all.

What is a spam trap?

Spam traps are email addresses that exist for the sole purpose of catching people sending Unsolicited Bulk Email (aka. Spam). The term "trap" is very appropriate in that these addresses are kept secret to protect their identity and do not belong to a real person, thus could never "opt-in" to any list since it is impossible for the address to initiate, respond or give consent to having received email of any kind.

How does a trap get on your list?

• The address is harvested by scraping emails addresses off the internet without the recipient's knowledge or consent  
• The address was part of a purchased list
• Somebody inadvertently or maliciously subscribed the email to a single opt-in list

What happens if a spam trap is detected in your list?

Usually, your entire subscriber list would need to be reconfirmed because the spam trap email is not an actual subscriber and would not ever confirm. This would ensure that the trap would be removed.

Our top tips for avoiding Spam Cop issues

1. Convert your subscriber settings to "Double Opt-In".
2. Always get permission.
3. Never purchase or harvest third-party emails.
4. Re-confirm lists that have been dormant more than a year.

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Many of you have been asking us about how to place your NamasteLight signup on your facebook business page. This may sound like a daunting task but we are happy to share that this is an easy process!

Below is a step-by-step tutorial that our gurus have put together on how you can begin growing your email list directly from Facebook.

How does this work?

Step 1: Go to http://involver.com/. Involver offers free applications for social marketing.

Step 2: Click on the "Applications" button in the upper right-hand navigation.

Follow us to our support page to view the entire Facebook Tutorial!

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What an honor it was to work with the amazing Lululemon team in planning Austin's first yoga and music festival! It was a huge success and incredible to see 800+ yogi's gather for a high powered yoga class in the park led by the Austin Lululemon ambassadors.

As exciting, was the opportunity to spend time with our good friend MC Yogi. He put on an epic Elephant Powered concert showcasing his latest remix and Omstrumentals album. He also paused for a moment to share this inspirational message to those doing the "good work". Hearing him just makes us warm and fuzzy to be supporting all of you!

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Are you ready to illuminate inboxes with your e-newsletter? Namaste's Custom Newsletter Program is for companies who are ready to take their email design and strategy to a new level. With a Namaste Custom Program, you're hiring our web marketing and design gurus to assist you in revolutionizing the way your recipients respond to your email marketing.

The process is engaging and simple, as we work together to perfect your email communication goals and design a program that renews your vision. We'll also ensure your new program renders perfectly across all major email clients. Why are we so fanatical about your email program? I guess you could say we just felt it was time for a more enlightened approach to email marketing. Contact us today to learn more about our Custom Newsletter Program.

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We are very excited to announce a new partnership with our good friends at Off the Mat, Into the World! For every new NamasteLight account upgrade, we will donate $5 to support the amazing work OTM is doing around the world. Off the Mat, Into the World is dedicated to bridging yoga and activism. OTM's mission is to use the power of yoga to inspire conscious, sustainable activism and ignite grassroots social change.

Off the Mat, Into the World uses NamasteLight to help amplify their message of consciousness in action. Now, you can help us shine light on the wonderful work that Off the Mat, Into the World is doing by creating your free NamasteLight account today!

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Did you know that a single, mature leafy tree produces enough oxygen to keep ten people breathing for more than a year? Not to mention that trees absorb and lock away carbon dioxide, helping to stave off global warming. So planting trees is a great thing all around. We already know that using NamasteLight reduces the amount of paper correspondence and that's good news for the trees of the earth.

What if you could actually plant a new tree every time you sent your email newsletter to your community or customers? Growing a business that helps the earth is also a good thing and that's why we have launched an exciting new program called Send Emails, Plant Trees. For companies wanting to make a conscious difference for the earth, we are committed to planting a live tree every time you hit the SEND button in your NamasteLight account. So email away and make the world a greener, healthier place!

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Yoga Teacher, Eco Entrepreneur and Yoga for Youth Communications Director, Tommy Rosen is a man on a mission.

We were thrilled to have the opportunity to catch up with Tommy during the Wanderlust Festival and were honored that he wanted to share of his experience with NamasteLight. Tune into to Tommy's message below!

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Wanderlust was an incredible reminder of how grateful we are to support the yoga and conscious business market.

Nestled in the beautiful scenery of Squaw Valley, the NamasteLight team took advantage of a weekend filled with yoga and music to reconnect with many of our beautiful partners and clients. Check out our Facebook album to view a few of the pictures from the event.

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