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The Yogipreneur’s Guide to Email Marketing by the Numbers

Friday, September 19, 2014



Every so often there’s a rumor that goes around about how email is dead and that we should all jump ship for social media or other marketing tactics. Nothing could be further from the truth.

Not convinced? consider this, an estimated 100 billion emails are sent and received each day and there are 3.9 billion email accounts around the globe. While your clients may not be on the hot new social media platform, you can rest assured they are using email.

As I talked about in my last post, email marketing offers you an opportunity to actively engage with your community that you just won’t get via social media.

Email is a powerful marketing tool but it’s important to keep in mind a few email marketing fundamentals (from the truth about email list size to what to expect for reader engagement) to have success.

Building an Email List Takes Time

For many entrepreneurs, building your email list may take much longer than you think. While it may seem simple, if you only have a core community of 30 people you will need to invest time and energy into finding new people in person, or via your website, to grow your list. You simply won’t go from 30 to 1000 subscribers overnight because you have an opt-in form on your website!

While list building may seem like a daunting task, the time and energy you are likely spending doing other marketing (like blogging or social media) can easily support building your email marketing strategy. Let them know what you offer via email (New yoga flows? Blog updates? Great recipes?) and invite them to join your community! Bonus points if you create a valuable freebie like an eBook or video as an incentive to join your email list.

Not Every Subscriber Reads Your Email Every Time

Let’s say you have a list of 150 people. From that list about half of them are opening your emails, which means not everyone gets all of your awesome information. In this scenario, you’d have a 50% open rate, which may seem dismal, but it’s actually quite good.

The open rate will vary by industry but (stat about NamasteLight average open rates). And the greatest way to increase those open rates? Great subject lines.

Think about how many emails land in your inbox every day. Do you open emails if you don’t know who it’s from or if you don’t know what’s in it? If you’re subject lines aren’t interesting or relevant, chances are people don’t have an incentive to click and read more! Each time you send out an email, keep tabs on how your email open rates so you can experiment with subject lines and get those emails opened.

Turning Email into Action

Email is a passive medium which requires your subscribers to open the email, read it and then take action from registering for your next workshop to booking a private appointment. Your community is doing this while other things are competing for their time and attention, so it’s no wonder that conversion rates, where people go from reading your email to taking action, typically run around 1-2%.

Take a look at how people respond to your email. If you are getting 13 people booking with you and only have a list of 150, you are doing something right!

It is possible to create higher conversion rates, but you want to be realistic about how many people are going to take action from a single email. There are a lot of ways to step up your conversions, but the most effective way is to always be of value. When people know, like and trust you, they are more apt to take action and that’s when amazing things can happen that blow the 1-2% conversion out of the water.

Over the next couple months we’ll be looking in-depth at how to build your list, get your emails opened and get more people taking action {aka signing up to work with you!}.

In the comments below - I’d love to hear from you! Where do you feel stuck with your email marketing?

Love + Gratitude,
Racheal

About Racheal Cook

Racheal Cook wants to live in a world where heart-centered entrepreneurs have the mentorship and tools they need to bring their world-changing ideas to life.

As the Founder of The Yogipreneur, she's been behind the scenes helping Yoga Alliance, International Association of Wellness Professionals, Curvy Yoga, and over 500 inspiring yogis create profitable businesses they are proud of. Her work has been featured on Smart Passive Income, The Rise to the Top, Juicy Geniuses, Abundant Yogi LIVE, and Lady Business Radio.

When she's not helping yogis design sustainable businesses, you can find her on enjoying lots of restorative yoga {aka taking naps}, reading everything she can get her hands on, and capturing life with her three children and furbaby on Instagram.

Her first book - The Yogipreneur's Guide to Your Sweet Yoga Career - hits Amazon in 2014!

Discover how to turn your dream into inspired action at TheYogipreneur.com!

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